PinkPower started as an initiative between the Canadian Cancer Society and the Calgary Stampeders in 2008. Since its inception, the program has become a successful league-wide campaign with all eight CFL teams involved in their own markets. This initiative helps raise awareness about women’s cancers and ultimately raises money for research.
PinkPower is the theme for a Stampeders game at McMahon Stadium every October, with special pink Stampeders merchandise such as toques and scarves available for sale while the players wear pink accessories such as gloves, wristbands and chin straps.
Afterwards, game balls and other unique items are auctioned off to raise money for the battle against women’s cancers.
In addition to the feature game, the Stamps and the Canadian Cancer Society work together on initiatives throughout the month to help raise awareness. The Stamps even use pink avatars for their Twitter and Instagram accounts and Facebook page during the campaign.
The PinkPower program was conceived of in Calgary and has now raised a quarter of a million dollars for the Canadian Cancer Society.
“On behalf of the Canadian Cancer Society, I would like to thank the Stampeder Football Club and the amazing Stampeders fans for making PinkPower a success,” said Tiffany Kraus, external engagement lead for the Alberta/Northwest Territories branch of the Society.
“With early detection, breast cancer is more than 90 per cent beatable and because of events like PinkPower, more people know to talk to their doctors. But much more than the statistics, beating cancer means not having to say goodbye to the women we love. That’s what PinkPower is about.”